Madonna Case Analysis

The following case study covers the foundation of Madonna’s business success and her continued global popularity over the past 20 years. Madonna has influenced people all over the world. Her quest for Superstardom is evident in her wide range of endeavors such as her records, concerts, movies, books, and charity events. She has the skill to market herself as a product while maintaining an edge, yet it is her experiences and sense of the world, art, fashion, drama and most importantly her intellect that make Madonna a global superstar. In examining Madonna’s career from a strategic analysis it is important to recognize her global and industrial impact as well as look into her brand name from a business perspective. Regarding her brand name there is competition, strengths, weakness, opportunities, and threats.
Analysis
Environmental Analysis
Madonna has had a great impact on the global environment through her countless charity efforts. Specifically, in 2006 she started an organization called Raising Malawi, a non-profit organization supporting community based organizations that provide vulnerable children and caregivers with nutritious food, proper clothing, secure shelter, formal education, targeted medical care, emotional care and psychosocial support. In addition, Raising Malawi supports non-government organizations that offer impoverished families with innovative opportunities for sustainability such as Millennium Promise and International Medical Corps.
Millennium Promise is a non-profit organization which works towards the halving extreme poverty in Africa by 2015, working with impoverished communities, national and local governments, and partner organizations to implement high-impact programs aimed at transforming lives on the continent and engaging donor nations, corporations, and the general public in the effort. Also, on corporate, community, and academic levels, Madonna matches every dollar donated to Raising Malawi. In addition to her own organization she still donates to several other causes, many relating to children, and is a patron of Children of Peace, a foundation that is dedicated to supporting programs that serve traumatized children regardless of race, religion or cultural background.
Industry Analysis
The music industry can be a difficult place to achieve long-term success. This is has been proved hundreds of times in cases of the infamous “one hit wonders”. It is an industry where an entertainer can literally go from being star to being a has-been overnight. Music fans like to hear something new and fresh, which can be difficult for many musicians accomplish. Madonna has kept reinventing herself and her music, and thus has had a tremendous impact on the music industry. Her kind of talent comes along very rarely. In terms of industry success, she is the female Elvis Presley.
Firm Analysis
Madonna is the clear leader of her corporation and is the ultimate businesswoman. From her legendary work ethic to her moves as a businesswoman, Madonna is a resounding corporate success. Her career was further enhanced by film appearances despite mixed reviews. She won critical acclaim and a Golden Globe Award for Best Actress in Motion Picture Musical or Comedy for her role in Evita (1996), but has received harsh criticism for other film roles. Madonna’s other business ventures include being a fashion designer, children’s book author, film director and producer. In 2007, she signed an unprecedented $120 million contract with Live Nation.
Madonna has sold more than 300 million records worldwide and is recognized as the world’s top-selling female recording artist of all time by the Guinness World Records. According to the Recording Industry Association of America (RIAA), she is the best-selling female rock artist of the 20th century and the second top-selling female artist in the United States, behind Barbra Streisand, with 64 million certified albums. In 2008, Billboard magazine ranked Madonna at number two, behind only The Beatles, on the Billboard Hot 100 All-Time Top Artists, making her the most successful solo artist in the history of the Billboard chart. She was also inducted into the Rock and Roll Hall of Fame in the same year. Current Problems
As with most things in life, tastes change. Madonna will have to continue producing music to meet the changing tastes of her fan base. She has been successful at this in the past, but distractions exist now that didn’t exist before, and this may cause her to lose focus on the music. An ongoing problem that hurts Madonna directly in the purse is the ease in which music can be downloaded for free from the internet. Most consumers want music at the best possible price, and don’t really consider how this hurts the artist who produced it.
SWOT Analysis
Strengths: The Madonna name, all by itself, makes people stand up and take notice. Madonna’s work ethic and drive to succeed are major strengths as well. The constant reinvention of herself and her music make Madonna a force to be reckoned with. Her involvement with charitable causes adds to the overall strength of the Madonna brand name. Her live shows are perennial sell-outs because her music appeals to a worldwide audience.
Weaknesses: Madonna’s charitable work can also be a weakness because time spent with charitable causes takes time away from writing and performing her music. Madonna is getting older, and aging does take its toll on a person’s energy level. Getting actively involved with music, movies, charitable causes, and family might create a situation where Madonna is spread too thin. One or more areas of her career might suffer as a consequence.
Opportunities: The music-loving world seems to get bored with “old” and craves “new”. With her endless talent, Madonna can provide the “new” that the public wants. In fact in January 2008 she was named the world’s wealthiest female musician by Forbes magazine, with estimated earnings of more than $72 million in the last year alone. Madonna has had a unique way of reinventing herself and evolving as a person and musician. Her constant evolvement has kept her highly respected and sought after.
Her name by itself creates opportunity. Anywhere she wants to put her name it will generate profit. Her opportunities are endless. This is evident in her endeavors such as her records, concerts, movies, books, and charity events. Threats: Fans of motion pictures love young, new talent. The same is true for the music industry. Up and coming musicians are a direct threat to Madonna’s reign at the top of the charts. Also, throughout Madonna’s career she has been a lightning rod for religious and sexual controversy.
Discussion
Critical Issues
If the past repeats itself, Madonna will be a success in any venture she undertakes. If she decides to be more involved in her charitable causes, Madonna’s focus must be on these charities and not on starring in a movie. As Madonna gets older, the ability to perform live night after night will diminish. This issue might have a solution if venues with a large seating capacity are used, and some smaller cities are left off the tour schedule.
Recommendations and Rationale
I think it is safe to say that Madonna can accomplish anything she wants. She will be mentioned historically in the same context as Elvis Presley and Paul McCartney. Her concerts consistently sell out globally. Wherever her name brand is it is generating revenue. At this point in her life she has assumed iconic status and her opportunities are endless. At this point it’s up to her to indicate what she wants to do next.
Conclusion Considered to be one of the “25 Most Powerful Women of the Past Century” by Time for being an influential figure in contemporary music, Madonna is known for continuously reinventing both her music and image, and for retaining a fresh and hip standard within the recording industry. She is recognized as an inspiration among numerous music artists and her humanitarian work touches thousands, if not millions of lives.
References
http://www.looktothestars.org/celebrity/201-madonna#ixzz1BDKYjr52
http://en.wikipedia.org/wiki/Madonna_(entertainer)

Dear Doug 1

Dear Doug I am glad to hear that you are settled in and that everything is well. It is also a relief to hear that you and your roommate seem to be getting along and I hope that your friendship with Nathan will grow. I have thought about your questions and decided on some ways to help you explain, and help Nathan interpret and understand Christianity. In my life I have experienced the same situation you mentioned about Christian terminology and what it means to be a Christian.I grew up in a Christian home under Christian principles and it had not occurred to me “why do I believe in Christianity”? Of course this did not occur to me until I was older and had thought about it for some time. I thought about this world and how it could have been created not by mere chance but by something or someone far more intelligent than mere humans, not by chance. This universe and everything in it was created with superior intelligence and for a purpose.I looked into Christianity and saw how God created the earth; a being far above humans because we were made by him; a perfect powerful all knowing being who created us in his likeness to serve a distinct purpose in this world, rather than leaving it up to mere chance. I knew there had to be a reason for this world and a good one! I looked farther into Christianity and the story of how God created the earth called the Gospel. I am sure you have heard of the Gospel and read the story, but you must take into account many things before you explain it to a non-Christian.Many non-Christians are not familiar with Christian terminology because they have not looked into Christianity and read the Bible to understand our belief, and we as Christ’s followers must explain the Gospel in a simplified way for people who are not familiar with certain Christian terminology so they can understand the concept and become more familiar with the terminology. One way you can simplify the meaning of these words is to define them and simplify them in a way that you clearly present the meaning of that word.An example would be instead of saying we are sinful people, you could say we are disobedient or you could define sin as bad behavior or actions that you commit. Use words that people use on regular bases to define a certain word, which will give them a better understanding since they already understand the correct meaning of that word to better understand any Christian terminology. You may not have known, but you have already or at least started to formulate and create your own worldview. A worldview is exactly what it sounds like, it’s the way we interpret, understand, and our opinion about the world and how we view it.A worldview is how you see the world and your opinion or idea of reality. Norman Geisler and William Watkins give a very well thought out worldview explanation and an example that may help you understand, “It is an interpretive framework through which or by which one makes sense of the data of life and the world. ” A worldview is like a pair of glasses and the only way to view the world and everything in it, is through the pair of glasses, and like the prescription of glasses, everyone’s worldview is different. Now that I have given you an understanding of a worldview I will do my best to explain to you what a Christian worldview is.A Christian worldview would basically be a Christian influence on how you shape your worldview. A Christian worldview would be based on Christian principles that you’ve read and learned about in your life. How you view the world and reality would be based on Christian morals and ethics rather than a different world view based on society’s standards. A Christian worldview is typically a brighter more positive outlook on life rather than a worldview not based on Christianity; it gives you more of a purpose and reason for the questions what? , why? , and how? Your last question I also struggled with and still do from time to time.We all know that we have accepted Christ into our hearts but the greater reason is why. I have asked this question to myself many times and sometimes feel over whelmed, but there is a reason. Take a look around this world; it is full of proof and purpose. The intelligence that was required to form this world was more than mere chance but above normal human intelligence. God a supernatural being who is perfect created this earth for a purpose and with intelligent design. You yourself were made for a purpose and you yourself are far more complex to be created out of mere chance.Also the sacrifice that God made for us to have another chance even though we wronged him, beyond human means of forgiveness, it amazes me how someone could love us so much; still wanting to obtain a relationship with us. Even when we show disobedience and repetitively wrong God he will still forgive us if we truly and honestly ask for forgiveness from him. He gave us free will to make our own decisions to disobey him or to love him. I hope that this letter has assisted you in understanding your questions and I would be glad to attempt and answer more, so keep thinking and writing! I hope everything with your roommate goes well, Daniel

Skip to toolbar